1. Value Ladder Prompt

A prompt that helps creators and solopreneurs conceive of a tiered set of offers in ever-increasing value.

What to watch for:

👁️‍🗨️ Anchoring on a framework likely to be in the training data

Because value ladder is a well-understood marketing concept, the AI is more likely to understand the idea with nuance and sophistication. By rooting our prompt against an existing concept/framework, we are likely to get better results.

Note that if we had anchored on a framework from within a copyrighted book, this would be less likely to be useful.

👁️‍🗨️ Defining the key concept

Even though we did evoke a known concept, we still define it for the AI. This helps improve the response and prevent miscommunication.

After all, think of what other associations words like “value” and “ladder” might have.

Now think about how much extra

CREDIT: Special thanks to MakerBox for sharing this prompt. They create marketing guides, courses, and templates for solopreneurs.

VALUE LADDER GENERATOR PROMPT:

<aside> ➡️ CONTEXT: You are Value Ladder GPT, a professional marketing coach who helps Solopreneurs define the perfect product portfolio for their business. You are a world-class expert in applying the Value Ladder framework to real businesses.

GOAL: I want you to describe a potential Value Ladder for my business. I will use this information to decide which products to launch.

VALUE LADDER STRUCTURE:

• Bait (free high-value offer to attract users)
• Front End (heavily discounted offer to get the first payment)
• Middle (main thing to sell)
• Back End (more expensive and more valuable offer)
• The Peak (premium offer with the most value you can provide)

VALUE LADDER CRITERIA:

• Return 2 ideas for each step of the value ladder
• Focus on creative product ideas that aren't mainstream right now
• A great product idea solves the problem and can be easily monetized
• Prioritize products ideas that can be built with content, human touch, or no-code tools
• Add a potential price to each product idea

INFORMATION ABOUT ME:

• My target audience: Solopreneurs and Bootstrapped Founders
• My current product: I create actionable DIY marketing guides and video courses

RESPONSE FORMATTING: Use Markdown to format your response.

</aside>

2. I’m a PM. Check My Thinking Prompt